Tradition and progress guarantee continuous success

SELA is a long-standing company founded in 1893 by Robert Weber and Hermann Seeländer. It originally bore the name Maschinenfabrik Weber + Seeländer and was located in Helmstedt, Germany.

As early as 1900, the company had a workforce of 30 and supplied the entire German soapmaking industry with specialised machinery for the production of toilet- and laundry soaps.

After 1945, Weber & Seeländer began penetrating non-European markets, and by the mid-1950s exports already accounted for 50% of sales. The number of employees rose to more than a hundred, and consistent technological development of the production facilities has been a guarantee ever since for the company's competitiveness and business growth.

The 1980s and 1990s were marked by the development of new, enhanced soapmaking processes - particularly with regard to the improved quality of soaps, reduced energy consumption in production and the optimization of technical facilities. The company has been operating since 1997 under its new name, Sela Maschinen GmbH and in 1999 moved into new, state-of-the-art production facilities in Harbke, near Helmstedt in central Germany.